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April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication...
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and...
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Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...
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The Rabbit and the Hare
The University of Virginia is one of America's elite public universities. Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its...
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WILL YOU MAKE A BABY WITH ME?
AKB48 Virtual Baby Online Ad (AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s...
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